We use the term Direct Traffic to describe all traffic that is sold directly from the source to the advertiser.
Direct Traffic is a stream of internet visitors, including (but not restricted to) traffic from domains and search bars. Direct Traffic can also be traffic that is redirected from exit clicks, pop under, unsold email redirects and other secondary and tertiary sources.
All legal internet traffic has value, the more targeted, the more valuable. But not all networks and traffic sources have business models that make it feasible to offer the traffic directly to advertisers. So they end up cooperating with other networks, including Google, Yahoo and Second Tier networks to match their traffic with advertisers, which significantly increases the bid price and often puts sustainable ROI out of reach. By buying it directly from the source you are not paying Google, Yahoo, Bing or other networks’ margin.
WantsTraffic.com can make the difference between positive and negative ROI on your campaigns, because will allow you to buy your traffic directly from the traffic source.